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Packaging system for Alemagna confectionery goods.
AlemagnaNew brand positioning and restyling: from logo to packs and pop items.
Alemagna, confectionary factory founded in Milano in 1921, is now part of the Bauli group,
leader in the Italian confectionery market, after a period under the flag of Nestlé.

The project is a total re-branding to achieve a new brand-positioning.
I worked on the packaging sistem, product implementation, products look & feel.
The Alemagna project, developed for Carmi e Ubertis, on the 25th September 2010 was awarded
Grand Prix BrandIdentity Prize for Corporate Design and for Packaging Design.