Alemagna_ Packaging

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  • AlemagnaNew brand positioning and restyling: from logo to packs and pop items.
    Alemagna, confectionary factory founded in Milano in 1921, is now part of the Bauli group,
    leader in the Italian confectionery market, after a period under the flag of Nestlé.

    The project is a total re-branding to achieve a new brand-positioning.
    I worked on the packaging sistem, product implementation, products look & feel.
     
    The Alemagna project, developed for Carmi e Ubertis, on the 25th September 2010 was awarded
    Grand Prix BrandIdentity Prize for Corporate Design and for Packaging Design.