Alegria Cinema 永樂戲院

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  • Alegria cinema  
    The concept of this design is screen. Screen represents not only Alegria 
    Cinema but also the interaction between screen and audiences, movie and audiences’ vision when screens overlap with each other.
    There is "永樂" which is written in old Chinese calligraphy in front of the screen. It indicates the age of Alegria Cinrma and resembles the title of a film.
    All of the above illustrates what so called "watching a movie".
     
    永樂戲院
    這一設計的概念是取自銀幕。除了代表永樂戲院外; 當銀幕重疊,也比喻著銀幕與觀眾、戲與觀眾的視野的交流。
    而銀幕前面有一個相當有舊時年代氣質的永樂字樣,除了暗示出永樂的年紀,還像是電影的片頭。
    這些,就是“看電影”這一回事了。