Created With: Adobe Illustrator
Brief: To create a logo that represented both Bexhill Rotary Club and De La Warr Pavilion for the joint event Ale & Arty, A celebration of the art of brewing.
Idea: The De La Warr Pavilion is an iconic building and has a very distinct outline. I chose to incorporate this into the design as it was the most recognizable image of the pavilion. I also used the Rotary Club's logo, partially hidden, as they wanted emphasize the event rather than themselves. The colours draw from both DLWP and the Rotary club, combining the grey and white of DLWP and the blue and yellow of the Rotary Club. The logo shapes shape is a result of the want of an image that could also be used as a stamp. The flyer is created using elements from the logo. The "bunting" draws from the coloured points from around the logo whilst the lines from the DLWP silhouette and under Ale & Arty are used to define headlines.