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"Alchemy" Jay Z Gold Agency: kbs+ Production Company: Armoury Director: Kevin Osgood Cinematography: Kevin Osgood Producer: Craig Shuster Creat… Read More
"Alchemy" Jay Z Gold Agency: kbs+ Production Company: Armoury Director: Kevin Osgood Cinematography: Kevin Osgood Producer: Craig Shuster Creative Directors: Kevin Keehn & Cesar Rubin Art Director: Megan Jolly Additional Photography: Matt Pizzano An intimate conversation with Perfumer Extraordinaire, Ilias Ermenidis. Read Less
Published:
ALCHEMY: THE MAKING OF JAY Z GOLD
 
ABOUT THIS PROJECT
When Jay Z released his first fragrance, we had to come up with a way to make an interview with the perfumer exciting and worthy of the Jay Z brand. The result? We created a unique gold mixture (our secret recipe) and filmed it being thrown across the room, exploding from a speaker, and dropped into water with the Phantom Miro. 
 
Directed & Edited by Kevin Osgood
Cinematography by Matt Pizzano & Kevin Osgood
Produced by Craig Shuster
Creative Directors | Kevin Keehn + Cesar Rubin
Props by Megan Jolly