Alba - City branding

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  • ALBA - City branding
    Workshop at Politecnico di Milano

    In this workshop I had to create the brand for an Italian town: my drawed city has been Alba, in Piemonte. 
    The first task was to create a new logo for the city. After an initial research and a visit to the town I created a moodboard in order to sum it up into a final logotype.
  • ALBA - Brandbook

    This is the final Brand Book, where all the guidelines about the final logo are reassumed, with also variations of the logotype, prohibition, and colour coding.
  • ALBA - Posters

    The second task consisted in the creation of a format for the public communication of the city, with the production of some posters as examples.
  • ALBA - Shirt

    Then I had to create the official shirts for volounteers working for the city during public events and for the employees at the Tourist information center near the main square.