- ALBA - City branding
Workshop at Politecnico di Milano
In this workshop I had to create the brand for an Italian town: my drawed city has been Alba, in Piemonte.
The first task was to create a new logo for the city. After an initial research and a visit to the town I created a moodboard in order to sum it up into a final logotype.
- ALBA - Brandbook
This is the final Brand Book, where all the guidelines about the final logo are reassumed, with also variations of the logotype, prohibition, and colour coding.
- ALBA - Posters
The second task consisted in the creation of a format for the public communication of the city, with the production of some posters as examples.
- ALBA - Shirt
Then I had to create the official shirts for volounteers working for the city during public events and for the employees at the Tourist information center near the main square.