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If analize our decisions, 90% of them have a much stronger emotional than practical component, that’s why we strongly believe that a product that… Read More
If analize our decisions, 90% of them have a much stronger emotional than practical component, that’s why we strongly believe that a product that doesn’t transmit a sensation to the user hasn’t got any soul or value. Read Less
Published:
Alarm clock radio

Year: 2011

If analize our decisions, 90% of them have a much stronger emotional than practical component, that’s why we strongly believe that a product that doesn’t transmit a sensation to the user hasn’t got any soul or value.

In this alarm clock radio we have mixed two materials (wood and plastic) which merge linking technology and tradition within the traditional experience of Japanese culture.

When you wake up in the morning you will feel the smooth natural oak. To force this tactile moment, the stop buzzer button is the tray, touch it you feel its warm texture.