Al-Sultan Sweets Corporate Identity

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  • We were recently commissioned to develop a new identity for a Riyadh-based company called Al-Sultan. Our idea was to combine Arabic typography with some of the images associated with the word ‘Sultan’.

  • Mood board

  • Type selection


  • Colors


  • Structure
  • The crown is an important part of a Sultan’s appearance. We started by looking at different types of crowns worn by Sultans throughout history and arrived at an abstract shape that represented said crowns, using that as our starting point.
  • We then took our calligraphic text and modified it in the shape of the crown, with the intention of providing a more subtle representation than that which would be achieved via a graphic.

  • F
    inal shape


  • Variations


  • Final Logo
  •     
    Final identity
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