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The name - Arabic word - الصدارة - meaning “the top one” in a way referring to consistency and sustainability, should reflect in positioning. the… Read More
The name - Arabic word - الصدارة - meaning “the top one” in a way referring to consistency and sustainability, should reflect in positioning. the client wanted to position the brand as a lifestyle brand – the one that is with its users all the time, with their everyday important activities - think a businessman’s day. Modern, stylish, everyday fashion. Solid is the good word describing the brand personality. The product will be mid-price range. Read Less
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The name - Arabic word - الصدارة  - meaning “the top one” in a way referring to consistency and sustainability, should reflect in positioning. The client wanted to position the brand as a lifestyle brand – the one that is with its users all the time, with their everyday important activities - think a businessman’s day. Modern, stylish, everyday fashion. Solid is the good word describing the brand personality.
The logo was inspired from the needles, which its the main elements used by the tailors. I arranged the needles in a way that presents the meaning of the name which its ''the top one''.
The Approved Option. This option was chosen by the client and the horse direction was up to the client request.