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Charged with designing a marketing pack for Al Dahra food industries in Abu Dhabi my idea was to design a piece of literature which expressed the… Read More
Charged with designing a marketing pack for Al Dahra food industries in Abu Dhabi my idea was to design a piece of literature which expressed the enormous scale on which Al Dahra operated to supply food to the country. Its diversity of produce sources from all over the world inspired an idea of positioning Al Dahra as a 'Total Food Solution' and expressing it vibrantly through illustrations showing a single product constructed from multiple products. Read Less
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