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Animated version of Akzidenz Grotesk for Target
Published:
Akzidenz Grotesk Animated, for Target
 
Target asked Calango to produce an animated version of Akzidenz Grotesk, one of the main typefaces in their branding.
 
Instead of animating each glyph individually, we designed a series of reveals in different styles that could be applied to any glyph. These reveals could be used on complete words or sentences, or mixed with other styles to create surprising combinations. This modular system made it possible to quickly create a versatile animated version of Akzidenz Grotesk in multiple weights.
 
Client: Target Brands Inc.
Typeface: Akzidenz Grotesk by H. Berthold AG
Direction & Motion Design: Calango
Music & Sound Design: Sono Sanctus
 
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