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Advertising campaign for Aishti, a luxury department store in the Middle East with headquarters in Beirut. Striking a harmonious balance betwee… Read More
Advertising campaign for Aishti, a luxury department store in the Middle East with headquarters in Beirut. Striking a harmonious balance between strong, evocative language and imagery. Our concept was to represent something extremely delicate and gorgeous, yet powerful in its presence — ethereal in nature. Combining the simple yet striking words of 'Pretty,' 'Rich,' and 'Well' to compliment the etherial imagery. Campaign imagery was used in newspapers, magazines, billboards, and window displays in the Middle East. CREATIVE DIRECTOR: Stefan Sagmeister ART DIRECTOR, DESIGNER: Jessica Walsh DESIGNER: Wade Jeffree PHOTOGRAPHER: Henry Hargreaves PHOTOGRAPHER: Bela Borsodi RETOUCHING: Lutz & Schmidt CREATIVE RETOUCHING : Erik Johansson PRODUCTION: Ben Nabors, Group Theory PRODUCTION DESIGNERS: John Furgason, Andy Eklund Read Less
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Advertising campaign for Aishti, a luxury department store in the Middle East with headquarters in Beirut. 
Striking a harmonious balance between strong, evocative language and delicate and 
gorgeous/ ethereal imagery. Campaign imagery was used in newspapers, magazines, billboards, and window displays in the Middle East. 
 
 
CREATIVE DIRECTOR: Stefan Sagmeister
ART DIRECTOR, DESIGNER: Jessica Walsh
DESIGN & RETOUCHING: Wade Jeffree
PHOTOGRAPHER: Henry Hargreaves
PRODUCTION: Ben Nabors, Group Theory