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Aisha is a typeface that originates from research about the Maghribi script, its regular Arabic weight is based on foundry type Titus discovered … Read More
Aisha is a typeface that originates from research about the Maghribi script, its regular Arabic weight is based on foundry type Titus discovered in a 19th century book. During its design Titus reinterpreted the sources within the frame given by current usage and technology. He developed a Latin face to accompany the Arabic, drawing both as independently usable, yet closely related typefaces. The Latin version of Aisha is one of the very rare designs in which style and feel of the Arabic version shaped the direction of the Roman letters, rather than the commonly found inverse direction. Read Less
Published:
Designer: Titus Nemeth
Available for purchase at: www.rosettatype.com/aisha

Aisha originated from research about the Maghribi script – its regular Arabic weight is based on the foundry type Titus discovered in a 19th century book. In the process of design Titus reinterpreted the sources within the framework provided by current usage and technology. He developed a Latin face to accompany the Arabic, drawing both as independently usable, yet closely related typefaces.

The Latin version of Aisha is one of the designs where the style of the Arabic version shaped the direction for the Roman letters, rather than the other way around. Drawing on research around Maghribi calligraphy, and inspired by expressive Moroccan lettering, the resulting designs feature generous curves and joyful variations, rendering Aisha a historically informed typeface for contemporary requirements, with a wide range of weights in both Arabic and Latin.