A future product for Airfix following a brand study
The product looks to produce a physical representation of the feelings and bonds between people by way of a customisable structure with several smaller components which allows the user to build their own product and then post their photos or notes into the clear plastic tubes. Visitors can add a message to someone or a photo or a way of taking emotion and providing a physical output which can be stored or displayed in the tubes. Family members can add their memories, friends who may pop round can add a quick message of thanks but the structure and consequently the memories will always be on show and displayed in the room. The structure will take on a different form for each family or person but provide away for the family to see how people feel about them and proudly display it for all to see.
This is inspired by a shop where all the walls and the ceiling were covered with post-it notes with messages and photos from people from all around the world who had visited that store. One note alone would look strange but after hundreds of people had posted their messages, the store looked incredible.