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A future product concept for Airfix after a Brand Report
Published:
Airfix Conceptual Design
A future product for Airfix following a brand study
This product direction for Airfix focuses on making the intangible tangible. I looked at the relationships and opportunities occurring between family members or friends at a vibrant gathering but equally for visitors or instantaneous relationship ‘moments’.

The product looks to produce a physical representation of the feelings and bonds between people by way of a customisable structure with several smaller components which allows the user to build their own product and then post their photos or notes into the clear plastic tubes. Visitors can add a message to someone or a photo or a way of taking emotion and providing a physical output which can be stored or displayed in the tubes. Family members can add their memories, friends who may pop round can add a quick message of thanks but the structure and consequently the memories will always be on show and displayed in the room. The structure will take on a different form for each family or person but provide away for the family to see how people feel about them and proudly display it for all to see.

This is inspired by a shop where all the walls and the ceiling were covered with post-it notes with messages and photos from people from all around the world who had visited that store. One note alone would look strange but after hundreds of people had posted their messages, the store looked incredible.
A substantial amount of time was spent researching Airfix in order to grasp its' corporate values and ideas and a full Brand Report was produced to summarise the findings.
After the Brand Report had been undertaken a process of sketching and modelling was undertaken and a solid idea came to fruition. The idea was to make the photo-album a more physical and tactile experience rather than sitting on a sofa flipping pages.
The photos can be inserted into the plastic tubes via a post-box slot running along the side of the tubes. This makes it easy to insert photos and also ensures that they will curl around the inside of the tube due to the direction and angle of the slot.
The tubes simply slot into the corner joints which allows each user to build their product their own way and no two users' will looks the same.
Airfix deals with flat-pack build-able products which are generally mechanical in nature, i.e. cars, aeroplanes, trains etc. So the looks for these corner joints was intended to look like steel gas pipes bolted together around the outer ring.
The Airfix logo (minus the rings) was applied to the products. The format is subtle as Airfix rarely display their product name prominently on their products - just on the box.
This is where spray-painting began and the Airfix red was used to maintain brand awareness.
A screw-thread connector was included to further enhance the industrial and engineering feel of the product.
These two photos show the final product fully-painted and with real screws as well as photographs inside the tubes.
You may notice the inclusion of the Airfix box, instruction manual and other spare parts to build the product further as well as give the product the Airfix stamp.