Air Berlin is Germany's second largest airline, after Lufthansa, and Europe's seventh largest airline in terms of passengers. It operates an extensive network including holiday destinations in theMediterranean region, the Canary Islands and North Africa as well as intercontinental destinations in Southeast Asia, the Caribbean and the Americas.
The project is based on rebranding Air Berlin what the airline company exists in Germany. The shape of identity refers alphabet lowercase A of Air Berlin, a pin on a map, a compass toward east north indicating the location of Berlin in Germany. Also, the fresh orange color compares with traditional German black, red and yellow; making the stunning contrast with blue sky.