Initial website and Identity for Kazakhstan based fashion brand Aika Alemi. Aika Alemi is a kaleidoscope of Aika Jaxybai’s interests and activities: fashion, film making, style, lifestyle and music. The company produces premium fashion and interior textiles working with Kazakh artisans and craftspeople in Astana, Almaty and other cities in Kazakhstan. Aika Alemi also runs workshops for women to prevent the decline of traditional Kazakh patchwork, quilting, felting techniques, as well as creating valuable and skilled jobs for underprivileged women to work in the fashion industry.
Aika Alemi e-boutique will be launching online in addition to the existing site in the coming months.