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POSITIONING STATEMENT // Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycl… Read More
POSITIONING STATEMENT // Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycleaning. Afendoulis Cleaners are committed to honest pricing and professional service for customers who value a personalized experience. STRATEGY // The strategy for re-branding Afendoulis Cleaners was to promote their brand attributes, including consistency, authenticity, responsibility, integrity, personable, and neighborly. TARGET AUDIENCE & MESSAGE // With playful and inviting launguage, their fresh new brand direction targets young professionals, and reflects the clean look and feel of the core of their business. Read Less
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POSITIONING STATEMENT //
Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycleaning. Afendoulis Cleaners are committed to honest pricing and professional service for customers who value a personalized experience.
 
STRATEGY //
The strategy for re-branding Afendoulis Cleaners was to promote their brand attributes, including consistency, authenticity, responsibility, integrity, personable, and neighborly. 
 
TARGET AUDIENCE & MESSAGE //
With playful and inviting launguage, their fresh new brand direction targets young professionals, and reflects the clean look and feel of the core of their business.
BRAND ATTRIBUTES
REVISED ONE-PAGE WEBSITE DESIGN
(PICTURES OF GEORGE, GUS & SAM ARE TEMPORARY PLACEHOLDERS, AND ARE NOT THE ACTUAL AFENDOULIS MEN)
EXTERIOR SIGNAGE & RE-DESIGN CONCEPT
ADVERTISEMENT
AFENDOULIS AT-HOME PACKAGING 
HANGER TAG
SERVICES BROCHURE
DIRECT MAILERS