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    product
    Vertical wind tunnels with an artificial wind stream that creates afree-fall effect. Used both as a recreational activity and by athletesfor bodyflight training.
    the brief
    to create new brand identity and guidelines for brand development intonew segments (fashion, culture, entertainment), geographical expansion(new countries and cities) and different business models (e.g.franchise)
    solution
    Besides of new brand identity - one that portrays the sensations offlight, free-falling and levitation - an open, flexible corporateidentity system was created based on “open-source” principles. It givesboth brand owners and consumers the chance to develop and adapt Aerodiumstyle, or even create their own, without losing sight of the sharedidentity.

    brand  Aerodium
    design company  Igloo
    awards  Adwards
    graphic identity