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Plastic bottles actually serve a purpose! This is a campaign designed to simply and effectively promote, or Advocate, the perks of recycling plas… Read More
Plastic bottles actually serve a purpose! This is a campaign designed to simply and effectively promote, or Advocate, the perks of recycling plastic bottles for a better future and environment. Read Less
Published:
Client: Advocate

Problem: Plastic bottles rarely get recycled and often end up in landfills where they never break down. 

Strategy: Make people aware of the importance of recycling bottles and ways to reduce, reuse, and recycle.

Target Audience: Young teens and young adults, ages 16-30. These people are caught up in the consumer market, and don't pay attention to how their waste and constant consumption effects the environment.

Solution: Advocate the truth through traditional print ads, and pamphlets using clean, organic, and grass roots aesthetic and a clear tone of voice. Show what positive things can be made out of reused water bottles. 
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