Advertising : Print and Online

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  • The following are examples of the ad concepts, design and copywriting I have created and developed over the past few years. They illustrate my ability to take diverse input and create a cohesive, visually compelling solution. 
  • Interthinx 2013 "Expect Interthinx" series.
    Print ads: Housing Wire, Mortgage Banking, National Mortgage News, Secondary Marketing Executive, Servicing Management

  • Interthinx 2013 "Expect Interthinx" series.
    Banner ads: Housing Wire Daily Email and web, MReport, MBA Newslink, National Mortgage News. 
  • Regulatory Compliance print ad
     
     
     
  • Interthinx Services print ad
    Publications: Housing Wire, M Report, Secondary Marketing Executive, National Mortgage News, Mortgage Banking
    Involvement: Concept, design, production, copywriting, media coordination
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  • 2011 Accept No Substitutes Campaign
     
  • FraudGUARD Accept No Substitutes ad series
    Publications: Housing Wire, Mortgage Banking, National Mortgage News, Mortgage Technology
    Involvement: Concept to completion, including copy writing, image research
  • FraudGUARD Verification Services Print and Online Ads
    Involvement: concept, design, photoshop work, image research, copywriting and production including media coordination
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    FraudGUARD Undisclosed Debt Monitoring Service
    Involvement: Concept, design, image research, photoshop work, copywriting, production and media coordination
  • Interthinx Compliance Services Print  + online advertising
    Publications: Mortgage Banking, Housing Wire, Secondary Marketing Executive
    Involvement: Concept, design, production, image research, media coordination
    The concept for this came from the idea of "what would you much rather be doing than thinking about having to be in compliance with the ongoing list of regulations..."
  • ValueGUARD updated print ad
    Publications: Housing Wire, Mortgage Banking, National Mortgage News
    Involvement: Concept, design, photo research, photo retouching, production, media coordination
  • ValueGUARD Print Ad
    Publications: Mortgage Technology, Housing Wire Magazine, National Mortgage News, Secondary Marketing Executive, Mortgage Banking Magazine
    Concept: Using outdated technology to stem fraud activity doesn't work with today's schemes
    involvement: concept to completion
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    Interthinx Review Appraisal Services Recruitment Print AdPublication: Live Valuation
    Involvement: Developed concept and copy with subject matter expert, design, production including photo research and photo work, media coordination


    The part of this project that was the most fun was working with the subject matter expert on the concept and copy. While I worked on initial copy and layout, he came up with the final wording.
  • Concepts for 2010 Advertising campaign.
  • Final ads.
  • Concepts for 2008 Advertising campaign.
    Concepts through to implementation including headline caption on some and art direction.
  • Concept to Implementation including copywriting and art direction
     
  • Concept, sketch, caption copy.
  • Final ad working with an amazing illustrator Gray Jollife.
  • Concept, sketch, caption copy.
  • Final ad.
  • Concept, sketch, caption copy.
  • Final ad.
  • Concept, sketch, caption copy.
  • Finished Ad.
  • Concept, sketch, caption copy.
  • Finished Ad.