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About

About

These are examples of ads I've creative over the past few years for a variety of business initiatives.
Published:
The following are examples of the ad concepts, design and copywriting I have created and developed over the past few years. They illustrate my ability to take diverse input and create a cohesive, visually compelling solution. 
Interthinx 2013 "Expect Interthinx" series.
Print ads: Housing Wire, Mortgage Banking, National Mortgage News, Secondary Marketing Executive, Servicing Management

Interthinx 2013 "Expect Interthinx" series.
Banner ads: Housing Wire Daily Email and web, MReport, MBA Newslink, National Mortgage News. 
Regulatory Compliance print ad
 
 
 
Interthinx Services print ad
Publications: Housing Wire, M Report, Secondary Marketing Executive, National Mortgage News, Mortgage Banking
Involvement: Concept, design, production, copywriting, media coordination
 
2011 Accept No Substitutes Campaign
 
FraudGUARD Accept No Substitutes ad series
Publications: Housing Wire, Mortgage Banking, National Mortgage News, Mortgage Technology
Involvement: Concept to completion, including copy writing, image research
FraudGUARD Verification Services Print and Online Ads
Involvement: concept, design, photoshop work, image research, copywriting and production including media coordination
 
FraudGUARD Undisclosed Debt Monitoring Service
Involvement: Concept, design, image research, photoshop work, copywriting, production and media coordination
Interthinx Compliance Services Print  + online advertising
Publications: Mortgage Banking, Housing Wire, Secondary Marketing Executive
Involvement: Concept, design, production, image research, media coordination
The concept for this came from the idea of "what would you much rather be doing than thinking about having to be in compliance with the ongoing list of regulations..."
ValueGUARD updated print ad
Publications: Housing Wire, Mortgage Banking, National Mortgage News
Involvement: Concept, design, photo research, photo retouching, production, media coordination
ValueGUARD Print Ad
Publications: Mortgage Technology, Housing Wire Magazine, National Mortgage News, Secondary Marketing Executive, Mortgage Banking Magazine
Concept: Using outdated technology to stem fraud activity doesn't work with today's schemes
involvement: concept to completion
 
Interthinx Review Appraisal Services Recruitment Print AdPublication: Live Valuation
Involvement: Developed concept and copy with subject matter expert, design, production including photo research and photo work, media coordination


The part of this project that was the most fun was working with the subject matter expert on the concept and copy. While I worked on initial copy and layout, he came up with the final wording.
Concepts for 2010 Advertising campaign.
Final ads.
Concepts for 2008 Advertising campaign.
Concepts through to implementation including headline caption on some and art direction.
Concept to Implementation including copywriting and art direction
 
Concept, sketch, caption copy.
Final ad working with an amazing illustrator Gray Jollife.
Concept, sketch, caption copy.
Final ad.
Concept, sketch, caption copy.
Final ad.
Concept, sketch, caption copy.
Finished Ad.
Concept, sketch, caption copy.
Finished Ad.