I was commissioned to create a series of typographic illustrations  and corresponding '&'s for a campaign promoting Adobe's social, marketing, and analytics software. The illustrations dramatise popular myths and perceptions related to those fields. 
    ​The treatments were used in a variety of digital and printed executions. Several of the executions were also translated into German and French for use in Europe
    Agency:  Goodby, Silverstein & Partners
    Creative Director: Jim King