The Adobe MAX is an annual event held by Adobe Systems in North America, Europe and Japan. The purpose of the event is to promote the latest Adobe releases to those in the computer design and development industries.
The project was focusing on rebranding the ADOBE MAX 2013 conference. The logo based on the symbol of forward button, devoting the trend, latest and fast improvement of software and design that will be announced in the conference. The whole identity system including the logo, website, conference guide, three tracks guide and name badges.