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These style-frames were created during Battle of the Boards, a collaborative 48-hour design competition hosted by the Motion Media Design departm… Read More
These style-frames were created during Battle of the Boards, a collaborative 48-hour design competition hosted by the Motion Media Design department at SCAD. This workshop was facilitated by Greg Herman, renowned motion designer, writer, and director. Read Less
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These style-frames were created during Battle of the Boards, a collaborative 48-hour design competition hosted by the Motion Media Design department at SCAD. This workshop was facilitated by Greg Herman, renowned motion designer, writer, and director.

In 48-hours, our team's task was to design a collection of style frames for a 30 second commercial advertising Adobe's CS6 Production Premium. The only criteria for the commercial was that we had to use the slogan, "Imagination Without Limits." The following is what my teammate, Lou Ward, and I created for the competition. Due to time constraints, we did not get to design every frame we had planned on designing, but we did our best and had fun doing so.
 
"Every child is an artist. The problem is how to remain an artist once we grow up."
 
– Pablo Picasso
 
CONCEPT
With this Picasso quote as inspiration, we wanted to explore the idea of limitless imagination in the context of a child's mind. When a child draws or creates, he or she does so with limitless imagination. There is no right or wrong answer– anything goes. As we grow older, we place limitations on our creativity and restrict ourselves to a mold that society has created. Moreover we face limitations with the technology that we use. For this Adobe commercial, we communicate how Adobe's software serves as a tool that allows the user to break free from all limitations, and truly experience imagination without limits.

The commercial begins with a small girl, coloring by herself. As her imagination runs wild, the viewer is immersed in the experience of seeing her dreams come to life on paper. The journey begins with a child’s drawings, which evolve, grow, and as they become realized, they’re more fantastic. The scene ends as we emerge from the fantasy realm through a computer screen, and we see the little girl, now a grown adult, creating her ideas using Creative Suite tools in Premium Production. This little girl has grown up, and managed to keep her imagination alive with Adobe’s Production Suite. The tools we use to express ourselves may change over time, but the limitless imagination we experience as a child can remain.
TURN AROUND: 2 DAYS
Preliminary Sketches