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In the UK’s largest print advertising deal, we commissioned illustrated ‘Take the Stage’ Metro newspaper cover wraps for each day of the Games. T… Read More
In the UK’s largest print advertising deal, we commissioned illustrated ‘Take the Stage’ Metro newspaper cover wraps for each day of the Games. The acclaimed campaign was later extended to include t-shirts, commemorative illustrations and was used in adidas print advertising. Read Less
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In the UK’s largest print advertising deal,
we commissioned illustrations for 17 Metro cover
wraps for each day of the 2012 Olympic games,
as a part of adidas' ‘Take the Stage’ campaign. 
The acclaimed campaign was later extended to
include t-shirts, commemorative illustrations
and was used in adidas print advertising.
 
Opening Ceremony by Joshua Budich
Bradley Wiggins by Noma Bar
Lizzie Armitstead by Geoff McFeteridge
Zoe Smith by Paul Willoughby
Andy Murray by MVM
Aaron Ramsey by Another Example
Victoria Pendleton and Jess Varnish by Paul X. Johnson
Jess Ennis by Ian Wright
Pete Reed by Joe Wilson
Louis Smith by Charles Williams
Chris Hoy by Tavis Coburn
Robbie Grabarz by Goldie
The Brownlees by Stevie Gee
Tom Daley by Von
Ellie Symmonds by Steve Wilson
Phillips Idowu by Craig & Karl
Shanaze Reede by Maya Wild
 
"Adidas creativity
peaked with its
beautifully illustrated 
Metro coverwraps."
Campaign
 
Closing Ceremony spread by Andrew Rae