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For the outdoor section of adidas we (mutabor) created an individual booth concept based on a folded piece of paper that symbolizes airiness, sta… Read More
For the outdoor section of adidas we (mutabor) created an individual booth concept based on a folded piece of paper that symbolizes airiness, stability and dynamic. The construction of the booth will be used for 3 years while the graphic design changes every year. It was my task to integrate the new adidas CI into that existing room experience. credits Client: adidas Agency: Mutabor Design GmbH (www.mutabor.de) Creative Direction: Heinrich Paravicini Industrial-Design/Architecture: Holger Schardt, Max Toth Booth construction: metron GmbH Read Less
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Adidas Outdoor Trade Show Booth

For the outdoor section of adidas we (mutabor) created an individual booth concept based on a folded piece of paper that symbolizes airiness, stability and dynamic. The construction of the booth will be used for 3 years while the graphic design changes every year. It was my task to integrate the new adidas CI into that existing room experience.

Client: adidas
Agency: mutabor (www.mutabor.de)Industrial-Design/Architecture: Holger Schardt, Max Toth
Booth construction: metron GmbH