Adidas All-Star Weekend
To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video player functionalities - a first of its kind.
Fans can watch Dwight Howard attack from every angle through multi-camera viewing options or make him jump to unbelievable heights via a video-based gaming experience.
Viewers are also rewarded for sharing through a unique play bar that unlocks more video based upon view count.
Credits: 180/Riot Amsterdam