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Adidas All-Star Weekend To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video p… Read More
Adidas All-Star Weekend To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video player functionalities - a first of its kind. Fans can watch Dwight Howard attack from every angle through multi-camera viewing options or make him jump to unbelievable heights via a video-based gaming experience. Viewers are also rewarded for sharing through a unique play bar that unlocks more video based upon view count. ​ ​​Cient: Adidas
 ​Role: Co-Design ​
Credits: 180/Riot Amsterdam Read Less
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Adidas All-Star Weekend
 
To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video player functionalities - a first of its kind. 
 
Fans can watch Dwight Howard attack from every angle through multi-camera viewing options or make him jump to unbelievable heights via a video-based gaming experience. 
 
Viewers are also rewarded for sharing through a unique play bar that unlocks more video based upon view count.

Cient: Adidas
Role: Co-Design
Credits: 180/Riot Amsterdam