Adidas All-Star Weekend

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  • Adidas All-Star Weekend
    To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video player functionalities - a first of its kind. 
    Fans can watch Dwight Howard attack from every angle through multi-camera viewing options or make him jump to unbelievable heights via a video-based gaming experience. 
    Viewers are also rewarded for sharing through a unique play bar that unlocks more video based upon view count.

    Cient: Adidas
    Role: Co-Design
    Credits: 180/Riot Amsterdam