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Editorial design
Published:
Adene
EFICIENT DRIVING CAMPAIGN
Development of the identity and brochure for the Adene Efficient Driving Campaign. The concept was based on the same graphic line of the television advertisement developed by Winicio Agency.

Following a graphic line composed by cuts and photomontage, resembling collages and referring to the act of telling a story through images. The aim was to give a fun touch to the images, keeping however its educational and explanatory character, but in a light and easy to read and understand way.


Agency designsete | Client Adene | Art Direction & Design Cláudia Pereira