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We were given a class project by the Adelaide Zoo to create an advertising campaign to boost falling attendance rates. NOTE: This is student wor… Read More
We were given a class project by the Adelaide Zoo to create an advertising campaign to boost falling attendance rates. NOTE: This is student work only. Read Less
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We were given a class project from the Adelaide Zoo to create an advertising campaign to boost falling attendance numbers. The campaign was to include a newspaper press advertisement, a bus advertisement and a direct mail piece.
 
The idea centered around the beauty and majesty of these creatures and the sheer wonderment you feel when viewing them in real life.
 
To acheive this, I based my campaign around the beautiful origami work of Davor Vinko (the flamingo) and Gen Hagiwara (the lions and giraffe).
Press advertisement
Bus advertisement
Direct Mail piece