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We were given a class project by the Adelaide Zoo to create an advertising campaign to boost falling attendance rates. NOTE: This is student wor… Read More
We were given a class project by the Adelaide Zoo to create an advertising campaign to boost falling attendance rates. NOTE: This is student work only. Read Less
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We were given a class project from the Adelaide Zoo to create an advertising campaign to boost falling attendance numbers. The campaign was to include a newspaper press advertisement, a bus advertisement and a direct mail piece.
 
The idea centered around the beauty and majesty of these creatures and the sheer wonderment you feel when viewing them in real life.
 
To acheive this, I based my campaign around the beautiful origami work of Davor Vinko (the flamingo) and Gen Hagiwara (the lions and giraffe).
Press advertisement
Bus advertisement
Direct mail piece
The direct mail piece is a double-sided letter. On the front side are instructions for people to create their own origami flamingo. The rear side contains a letter urging people to see Greater, the 85 year old Greater Flamingo that lives in Adelaide Zoo before it's too late.