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This adbusting comes in the form of a disrupter. Disrupters are a tool from the advertisement industry. It works by adding a visual brake into th… Read More
This adbusting comes in the form of a disrupter. Disrupters are a tool from the advertisement industry. It works by adding a visual brake into the "perfect" presentation of the product and animate the viewer to read the text. By this trick they try to plant additional information or arguments for buying. The text is "New! Now with sustainable consumption". Read Less
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Adbusting is one of most effective tools to unmasking ingrained behaviors that we all have accepted. It works by using the same social grammar as the attacked counterpart. Ads want to manipulate people in the public space and have advanced the general social grammar in meantime to an own one. So it is perfect victim for using this attack vector. So I created an "NEW! Now with sustainable consumption" disrupter.

Adbusting ist eines der erfolgreichsten Werkzeuge um eingeschliffene Verhaltensweisen zu demaskieren. Es nutzt dazu die gleichen sozialen Grammatiken wie das angegriffene Gegenüber. Werbung versucht Menschen im öffentlichen Raum zu manipulieren und hat zwischenzeitlich die allgemeingültige soziale Grammatik zu einer eigenen weiterentwickelt. Dies macht zu einem perfektem Opfer für diesen Angriffsvektor.
Do it your self
You can download it from http://de.scribd.com/doc/135657225/Adbusting-Nachhaltiger-Konsum.