• Adax branding
    The target was give a local Danish bag producing company a broader international scope with a
    strong creative fashion profile. The company wanted a more international profile, and
    during 2 years my company made an intensive rebranding campaign.
    We ended up with a much stronger image for the company, with collection footage and
    material from New York, Paris, Berlin og Copenhagen
     Along with the printed material we worked closely with some skilled Flash
    programmers creating some very interesting and fun web sites for each collection. With
    the art director work for this project I really enjoyed integrating the digital concepts
    from the start and develop it along with the overall visual identity for the client. Apart
    form the Flash sites, we produces interactive digital magazines, and a members club with
    newsletters and special activities
    see web