You will focus on addressing the needs of the user, combining usability, aesthetic and technology in your design. You will innovatory delivering novelty and a better product.
You will apply formal knowledge in the optimised design of the active form delivering efficiency and effectiveness. Your design approach will be structured, ordered and methodical. You will innovate thanks to your optimisation.
It is about translating a natural phenomenon in an explicit, rigorous and objective way. You will rely on knowledge about natural phenomena, adopting a design that is methodical and objective. You will innovate thanks to the hypothesis you will postulate and how you will test it.
You will rely on an interpretation and representation of aesthetic and experience to produce the active form. You will be concerned with the representation of the reality that surrounds us in your own individual way. You will seek to produce artefacts of value (one of the main criteria will be mercantile value). You will innovate thanks to the techniques, style and genre used.