Aclam designs and produces different innovative articles for guitars. They wanted a website to promote the their first products, an invisible guitar stand and a modular track.
The guitar stand had the problem that when it's used is an invisible product.
In order to show the benefits of the support we proposed to create a scrollable website that would animate the mount of the stand explaining the whole rational benefits. After that, the same idea was useful to explain the benefits in detail of the modular track.
For the copywriting titles we used a mixtures of famous rock songs with the benefits of each product. Also the line that goes through the whole explanation is inspired in the musical notes.
Project done at Cero Design
Project Manager: Alex Mollà