Designing this trade launch kit, we were given the opportunity to work with G2 to develop the visual brand for the launch of Absolut Vanilia. Inspired by the subtlety of the flavor of natural vanilla and the simple elegance of the all-white bottle, we created a brand that exudes natural lushness while fitting within the modern simplicity of the Absolut brand.
Vanilia was only the second vanilla-flavored vodka to hit the market, so education was key to marketplace acceptance. To accomplish this, we developed a portable "lunchbox" for sales staff to take when introducing the product to bartenders and distributors. Included were tasting glasses to give first-hand sampling, a brochure detailing 100% natural source of the vanilla, and recipe cards to inspire bartenders with new cocktails that feature the product.