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BRIEF ABSOLUT Blank is a creative movement that invites artists around the world to express their creativity on a blank canvas in the shape of t… Read More
BRIEF ABSOLUT Blank is a creative movement that invites artists around the world to express their creativity on a blank canvas in the shape of the Absolut bottle. Absolut wanted to involve their entire audience. So, how do you enable the public in this creative movement if they’re not artists? IDEA We began with the most accessible art form: dance. ABSOLUT Blank Live was an installation that let you paint with your body, turning your dance movements into video art. An infrared camera tracked your movements. Bespoke C++ software generated graphics that were unique to your movements. Your video was broadcasted live at ABSOLUT parties and on Facebook. The most creative dancers were in a live set by Jamie XX in the exclusive ABSOLUT party. RESULTS The installation was covered by the UK’s major newspapers and blogs. And the final gig was one of the most sought-after tickets in town. MY ROLE Creative Direction, concept, art direction CREDITS Creative Director: Rodrigo Sobral Project Director: Joel Godfrey Copywriter: Haydn Kerr Art Director: Rodrigo Sobral Designer: Ross Urien, Adam Brandon, Dhani Sutanto, Technical Manager: Tony Volpe Creative Technologist: Hai Nguyen Developer: Patrick Lock, Marcin Dominas Director: Saam Farahmand Producer: Rahel Makonnen AE artists: Oliver Harris Read Less
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