Add to Collection
About

About

Absa celebrates the human spirit in their TV campaign by The Jupiter Drawing Room Johanesburg. The ads focus on their sponsorship of South Afric… Read More
Absa celebrates the human spirit in their TV campaign by The Jupiter Drawing Room Johanesburg. The ads focus on their sponsorship of South African rugby, soccer, mountain biking and art as Absa is currently the team sponsor of the Springboks and Bafana Bafana; the title sponsor of the Absa Currie Cup, Absa Premiership and the Absa Cape Epic; and sponsor of the L’Atelier art competition and Absa KKNK. All had to be incorporated into the campaign message and a common link was found in that each activity or event is a showcase of the human spirit. Read Less
Published:
Absa Sponsorship - Human Spirit