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360° campaign for Absa's Springbok Mastercard credit card.
Published:
This campaign spoke to the die-hard rugby supporters. With Absa as the new sponsor of the Springboks and the 2011 Rugby World Cup happening in the same year, the timing was perfect for Absa to release a commemorative Springbok Credit Card so that cardholders could show their support for the Boks. This 360° campaign helped Absa move in excess of 20 000 new cards.