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Branding and re-design of a danish aquavit. Made as a school assignment at the School of Visual Communication.
Aalborg Jubilæums Akvavit
Packaging, branding
With the relaunch of the traditional Aalborg Jubilæums Akvavit, the goal was to appeal to a broader and younger audience whilst still maintining current consumers. Therefor a large emphasis was put into the workmanship, tradition and history behind this aquavit from Aalborg. An over all Nordic approach was chosen to underline both origin and quality behind this Danish liquor


Bottle design: Randi Sjællænd Jensen, Louise Sjællænder-Pedersen, Rasmus Boesen & Phong Phan
Bag design: Marie Præst Schlosser & Phong Phan

Made as a school project at the School of Visual Communication.