Together with Deasign, AXE wanted to give consumers the full flavored brand experience and
a long term platform tailor-fitted for branded content, products and campaigns
Deasign created a platform that encourages users to explore the AXE brand in one seamless experience. The UI / UX design is optimized around tablets, where the content is consumed horizontally and vertically with a touch / swipe-friendly framework.
Art Direction: Petri Määttä
Lead Design: Niklas Rosén (that's me!)
Development: Lifelike Interactive