AXE asked Razorfish to develop an interactive experience to follow their popular "Cleans Your Balls" television spot. The TVC promoted the AXE detailer and bodywash through heavy use of double entendre and innuendo. We decided stay with the stylistic theme, but go "beyond the balls" in creating a call center dedicated to finding the ways experts keep all of their more unique parts clean.
This one-of-a-kind call bank contacted experts in undercarriages, navels, back doors, and more. Each video was the result of a real prank call.
Executive Creative Director: Frederic Bonn
Creative Director: Michael Nuzzo
Art Director: Ben Thoma
Copywriter: Luke Carmody
Producer: Lisa Connolly
Director: John Papola
Editor: Paul DiNatale
Full Series of "Prank Calls"