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AXE approached Razorfish for an interactive experience to follow their popular "Cleans Your Balls" television spot, promoting the AXE detailer an… Read More
AXE approached Razorfish for an interactive experience to follow their popular "Cleans Your Balls" television spot, promoting the AXE detailer and bodywash. We decided to go "beyond the balls" in creating a call center dedicated to finding the ways experts keep all of their more unique parts clean. This one-of-a-kind call bank contacted experts in undercarriages, navels, back doors, and more. Each video was the result of a real prank call. At the end of each video, viewers could call in to make their own body part suggestions or use click on a YouTube video link to another video from the panel. Read Less
Published:
Prank Calls

AXE asked Razorfish to develop an interactive experience to follow their popular "Cleans Your Balls" television spot. The TVC promoted the AXE detailer and bodywash through heavy use of double entendre and innuendo. We decided stay with the stylistic theme, but go "beyond the balls" in creating a call center dedicated to finding the ways experts keep all of their more unique parts clean.

This one-of-a-kind call bank contacted experts in undercarriages, navels, back doors, and more. Each video was the result of a real prank call.

CREDITS
Executive Creative Director: Frederic Bonn
Creative Director: Michael Nuzzo
Art Director: Ben Thoma
Copywriter: Luke Carmody
Producer: Lisa Connolly
Director: John Papola
Editor: Paul DiNatale
Production: MindSmack
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Production Shots
The "call bank" was cast with two women who played three different roles and were composited together in post production. Each actress also made a full day's worth of real prank calls in a sound booth to capture the original prank calls.
I wonder if this guy included "ball sack holder" on his resume?
Full Series of "Prank Calls"
"Ball Sack"
"Twig & Berries"
"Privates"
"Undercarriage"
"Navel"
"Back Door"