AXE Gutter Check

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  • Everyone has a dirty mind, but exactly how dirty is yours? With AXE Gutter Check's suggestive inkblot illustrations, we test just how deep your mind is in depravity and how you compare to your Facebook friends.
  • CREDITS

    Creative Director: John Antoniello
    Art Director & Concept: Ben Thoma
    Copywriter & Concept: Marilyn Manno
    Design: Hannah Yu
    Copywriter: Suyin Sleeman
    Illustrations & Animation: AM I Collective
    Facebook App Development: Emerge
  • ILLUSTRATIONS
  • ILLUSTRATION EVOLUTION
  • Here is one example of the evolution that took place over 12 rounds of iterations for each of these illustrations.
  • SCREEN CAPTURES
  • PROMOTIONAL SHIRTS
  • POSTERS
  • THE FULL "GUTTER"