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Tools Used

Tools

Adobe Flash Professional

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Adobe After Effects

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About

About

The effects of AXE on women.
Published:
The AXE Effect
www.axeetkisi.com
The AXE Effect ( www.axeetkisi.com )
Worked as creative director.
Active roles in project:

Idea

Story
Full Web Design
Production

I developed a concept for Unilever AXE. We deal with the effects of AXE on women. We were 16 staff. I was a general art director in this project. I shaped 10 models with product to represent each product. It was used make-up, hair and production team. After post production, I adapted the models into desing. And then, I created a special concept with interactive games to client.
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When you click right or left, hand wears parfume; the model appears behind the perfume bottle, she smells it and provides an interaction.
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When come on the model, it leads clients.