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Print & Outdoor for the Saudi market. A good example of how to get around restrictions & censorship.
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AXE Deo
Print & Outdoor for KSA
As you might already know, creating work for the Saudi market is a real challenge. Cultural & religious sensitivities are taken very seriously by media censorship. On outdoors, you can't show women, men, or at times any picture of any living being.
AXE on the other hand is a brand that's positioned on sexual attraction, a complete misfit in such a market.

Sometimes, the more impossible the challenge seems, the more rewarding it is to nail it.

It took the censorship more than a month to realize what was meant by those ads. By that time the campaign was already the talk of the town and one of the most forwarded viral print campaigns among saudi consumers.