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About

Award School 2008 Portfolio from Chay O'Rourke
Published:
~ AWARD School 2008 ~

AWARD School is a course about IDEAS. CREATIVE THINKING and the PROCESSES involved in coming up with great ideas and ultimately good ads.

This is my AWARD School portfolio which earned me the South Australian top student award in 2008

Product
InstraDry Paint
Media
Magazine
Brief
Paint that dries instantly.
Product
Ikea
Media
Billboard
Brief
Cheap furniture
Product
Pilot Pens
Media
Magazines
Brief
Pilot pens last longer
Product
Pedigree Light
Media
Print Campaign
Brief
Low fat dog food
Product
Smart Car
Media
Mixed media campaign
Brief
The best car for city living
Product
Smart Car
Media
Mixed media campaign
Brief
The best car for city living
Product
iTunes Store
Media
Radio campaign of 30 second commercials
Brief
Music, now available 24 hours a day.
Aim
The aim of this campaign is to raise public awareness of the confined and inhumane conditions in which battery hens are kept in the egg industry. It aims to challenge community views on the acceptable treatment of hens and gather public pressure to demand changes to laws regarding battery hens.
Execution
The campaign involves Animal Liberation teaming up with a paper suppler such as Reflex. The concept is to pre-print our message on the reverse side of every A4 sheet sold. Animal Liberation branding will be incorporated into the packaging and ask the public to ‘Turn the page on battery hens'.
By using this media the message is not only delivered to offices that buy the paper, but also on the back of all outgoing printed communications; invoices, letters etc. This non-traditional approach will see the message distributed to countless individuals and companies across Australia for no additional cost to Animal Liberation.
Rather than showing the expected gruesome images to be disruptive, this communication states a fact simply, and then lets the viewer visualise their own shocking images.

Product
FlyJet
Media
Campaign of 30-second TV commercials
Brief
Incredibly cheap airfares
Product
match.com.au
Media
Newspaper
Brief
Find your mate online
Product
match.com.au
Media
Newspaper
Brief
Find your mate online