• ~ AWARD School 2008 ~

    AWARD School is a course about IDEAS. CREATIVE THINKING and the PROCESSES involved in coming up with great ideas and ultimately good ads.

    This is my AWARD School portfolio which earned me the South Australian top student award in 2008

  • Product
    InstraDry Paint
    Media
    Magazine
    Brief
    Paint that dries instantly.
  • Product
    Ikea
    Media
    Billboard
    Brief
    Cheap furniture
  • Product
    Pilot Pens
    Media
    Magazines
    Brief
    Pilot pens last longer
  • Product
    Pedigree Light
    Media
    Print Campaign
    Brief
    Low fat dog food
  • Product
    Smart Car
    Media
    Mixed media campaign
    Brief
    The best car for city living
  • Product
    Smart Car
    Media
    Mixed media campaign
    Brief
    The best car for city living
  • Product
    iTunes Store
    Media
    Radio campaign of 30 second commercials
    Brief
    Music, now available 24 hours a day.
  • Aim
    The aim of this campaign is to raise public awareness of the confined and inhumane conditions in which battery hens are kept in the egg industry. It aims to challenge community views on the acceptable treatment of hens and gather public pressure to demand changes to laws regarding battery hens.
    Execution
    The campaign involves Animal Liberation teaming up with a paper suppler such as Reflex. The concept is to pre-print our message on the reverse side of every A4 sheet sold. Animal Liberation branding will be incorporated into the packaging and ask the public to ‘Turn the page on battery hens'.
    By using this media the message is not only delivered to offices that buy the paper, but also on the back of all outgoing printed communications; invoices, letters etc. This non-traditional approach will see the message distributed to countless individuals and companies across Australia for no additional cost to Animal Liberation.
    Rather than showing the expected gruesome images to be disruptive, this communication states a fact simply, and then lets the viewer visualise their own shocking images.

  • Product
    FlyJet
    Media
    Campaign of 30-second TV commercials
    Brief
    Incredibly cheap airfares
  • Product
    match.com.au
    Media
    Newspaper
    Brief
    Find your mate online
  • Product
    match.com.au
    Media
    Newspaper
    Brief
    Find your mate online