AVIVA Life & Annuities "Paper People"
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About

About

TV.
Published:
AVIVA
Art Direction by Kelly Gothier, Kelsey Ciatti-Miller & Ed Hernandez
BBDO Minneapolis
You are not a policy. You're a person. Duh.

This spot is called "Paper People", well, for obvious reasons.
The "Paper People" spot ran on giant screens in malls with actual paper people figures positioned in front, watching their own plight.