PITCH: AVA Food Safety 2013 Print Campaign

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  • Brief: This series of print ads was a pitch for Agri-food & Veterinary Authority Singapore (AVA) to create awareness on food safety during festive seasons.  
    Concept: To create poison signs according to specific ingredients and utensils for each festive occasion (i.e barbecues, steamboats, picnics, and parties).
  • Print Ad #1: Steamboat
  • Print Ad #2: Barbecues 
  • Print Ad #3: Picnics
  • Print Ad #4: Parties
  • Agency: Avenue One Pte Ltd
    Copywriter: Cameron Ng
    Art Director: Kendrick Leow
    Year: 2013