Working as graphic design interns at the AUCB we became aware that the University lacked a consistent visual identity and, as it recently gained university status, we worked on a redesign. We had the privilege of working without supervision, which enabled us to give everyone a voice. Attending to short evening courses (Film-Making/Photography), working in different departments (Marketing, The Gallery, International Office, Fashion Course), taking in events like a vernissages, exhibitions, open days or lectures and collaborating with students on other projects, helped us to get invaluable insights.
The AUCB has a fine reputation, first class employment prospects, a wide range of degree courses and modern well-resourced equipment. With its location in Dorset on the South Coast of England, it boasts miles of sandy beaches, a large cosmopolitan student population and one of the most vibrant club scenes outside London. Many students told us that the down-to-earth approach of tutors coming directly from the industry was the key decision to come here, but the unique atmosphere on the campus was also a major factor
The students in the first year were very pleased to be able to test their interests through a range of projects. A first year Film Production student for example, will gain a common understanding of all disciplines and get an introduction to a range of technical knowledge, theoretical concepts and creative opportunities. The second year builds on the learned skills and abilities and encourages them to define their specialist career direction. They will choose a particular specialised department like Cinematography, Production Design, Production, Directing, Sound or Editing and work on practical exercises and film productions. Year three is based around a major project, in this case a graduation film. Final year students consolidate their production role, participating in a significant independent study while also contributing effectively as a team member in the production process.
Students wished the visual identity would reflect more the artistic side of the University. The majority of the academic staff was concerned with maintaining a clear, stable and professional style, in line with the reputation it has gained over the years.