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PROJECT DATE: 2012 Part of AT&T's digital strategy for its consumer experiences is to take advantage of the best gifting opportunities throughout… Read More
PROJECT DATE: 2012 Part of AT&T's digital strategy for its consumer experiences is to take advantage of the best gifting opportunities throughout the year. Mother's Day is a perfect example of one of the Holidays we target for this type of campaign. Read Less
Published:
GIFT GUIDE — Overview
SOCIAL MEDIA — We introduced our first Pinterest Boards with this campaign. The demographic was perfect match to begin experimenting in this space.
APPLE Section — As our best selling products, creating a section that make these products and accessories easy to browse and select is important.
EMAIL — Targeted to specific tabs in the experiences to really drive customers to the content they want.