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Digital Life is AT&T's new home automation brand extension. Lifestyle narratives were utilized to tell the story of how this product can simplify… Read More
Digital Life is AT&T's new home automation brand extension. Lifestyle narratives were utilized to tell the story of how this product can simplify the lives of a broad range of consumers. In addition, a product configurator was created whereby users answered a series of questions and, based on their answers, they could visualize their Digital Life. They could also get a recommended series of products derived from their security, automation and efficiency scores. Read Less
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