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Astor - Corporate and Brand Identity
Full rebranding of probably the biggest Polish companies in the business of automation and robotics.
Project done for Warsaw-based Adwertajzing agency.

It started long, long time ago, back in September 2010 as a quite simple (or so I thought) refreshing of the brand and turned into the most vast of my projects so far. Almost nine months of work, hundreds of sketches, dozens ideas shown to the client, multiple variations and constant changes. The whole company identity was broken, then re-built, broken and re-built all over again. It was not only a mess, but a chaos.
But it was also an adventure that have not only taught me a lot but was also an unforgetable experience.Here are the results.
Excerpts from the company ID manual.
Some spreads from the "Company Profile" brochure.
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