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About

About

A corporate identity design project comprised of a logotype and basic stationary set in addition to a folder and separate product cards.
Published:
Advanced Software Production Line (ASPL)

ASPL is an independent technology consulting company focused on Linux-based server solutions for small and medium-sized businesses. The identity design became a tribute to the line and the "geometric abstraction" of Bauhaus artist and teacher Josef Albers. Head of the Department of Design at Yale from 1950 to 1958, Albers eschewed brush strokes in favor of squares and lines as a way of expressing the rational, inorganic qualities of man-made machinery and mechanical precision in art.

Josef Albers (American, b. Germany, 1888-1976). Upward, ca. 1926 (left) and Goldrosa, ca. 1926 (right). © The Josef and Anni Albers Foundation. Original photos © Tim Nighswander/Art Resource, NY.