ASIMO National Tour
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About

About

The ASIMO National Tour was a multi-discipline 2 and a half month tour. The tour involved coordination across advertising, events, experiential, … Read More
The ASIMO National Tour was a multi-discipline 2 and a half month tour. The tour involved coordination across advertising, events, experiential, publishing, merchandising, PR and in program appearances. I was lucky enough to be the Project Leader. Read Less
Published:
ASIMO National Tour Project Overview / Case Study.
Fun and irreverent TV ads added further personality to ASIMO's rock tour.
ASIMO street posters across Brisbane, Sydney and Melbourne brought punters in and contributed to ASIMO's rockstar personae.